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Message Design Logic Analysis on

Millennials and their placards

by EBALE & SERAPION


The post titled “Millennials and their placards” was written by the Philippine Star on September 21 at 8:21 pm. This was about how the so called “millennials” showed how they feel about the current administration of President Rodrigo Duterte through creatively written placards during the anti-Duterte protest in Luneta Park, Manila on Thursday in light of the 45th martial law anniversary. A lot of reactions and comments were posted. Most of the comments were coming from the supporters of the government or also known as Dutertards.  Some reactions were coming from the Marcos apologists and the so called Yellowtards who are Liberal party supporters. And last were the intellectuals who come from different universities and sectoral groups.




“Message Design Logic in a nutshell is a concept made by Barbara O'Keefe that has three logics: expressive, conventional and rhetorical. MDL is used in a situation where individuals communicate differently to each other.”


Using the Message Design Logic analysis, we found out that the comments of these people were mostly expressive logic. This only says that these people who used expressive logic just wanted to say what they want to say and what they feel. They didn’t even contextualize what they said and their statements had no context and no connection to the topic at all. There were comments saying that the Philippine Star is a biased newspaper. There were also comments that just cursed these so called millennials. There were also comments that stated that these people were not really thinking and were paid by a group. In other words, they called them “Mga Bayaran”.

Some statements were conventional logic. These people had pre-existing stands on the issue and they knew what they were talking about. However, they didn’t have an intention to change what is currently happening. The comments were pointing out the positive and negative sides of Martial Law. These people were saying that Philippine Star should display and inform the public on both sides of the story of Martial Law under the Marcos Regime. There were also comments that said that these millennials didn’t even care about what is currently happening to the people of Marawi who are actually under at Martial Law now.

And last were the intellectuals who had a really good grasp in the art of persuasion. Their comments used rhetorical logic. They had good points about the issue that leaned towards a challenge for people to be educated and enlightened. The wanted to change things. There were also student activists who commented about how these millennials made an effort to show the Filipino people that it’s time to move and join in the social action that will help the country stop all the issues concerning human rights injustices.

Through the MDL analysis, we were able to identify what kind of comments people are posting. People have different opinions but having an opinion that leads to positive change creates a big difference. In the critical theory of  Jurgen Habermas, we must understand that we, as communication students, have a role and that is to be critical in using information and at the same time, we forward this information to people to educate them. We make people aware of issues for them to participate in the political sphere (Habermas 1971). The comments of people might seem insufficient and lacking in information but it is a challenge for us to enlighten them. When these people know how to speak their minds and present their opinions properly on particular issues, it is up to them to decide on what concrete action should be done in order to enact social change.

This is the screenshot of the comment we posted:



These are the screenshots of the comments on the post:


























TALLY OF IDENTIFYING THE COMMENT WHETHER IT IS EXPRESSIVE, CONVENTIONAL OR RHETORICAL LOGIC:

EXPRESSIVE  – 32
CONVENTIONAL – 6
RHETORICAL - 2

REFERENCES

Habemas, Jurgen. Knowledge and Human Interests. Boston: Beacon, 1971.

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