Message Design Logic Analysis on
Millennials and their placards
by EBALE & SERAPION
Here is the link of the post:
https://www.facebook.com/pg/PhilippineSTAR/photos/?tab=album&album_id=894768497343499
https://www.facebook.com/pg/PhilippineSTAR/photos/?tab=album&album_id=894768497343499
The post titled “Millennials and their placards” was
written by the Philippine Star on September 21 at 8:21 pm. This was about how
the so called “millennials” showed how they feel about the current
administration of President Rodrigo Duterte through creatively written placards
during the anti-Duterte protest in Luneta Park, Manila on Thursday in light of
the 45th martial law anniversary. A lot of reactions and comments were posted.
Most of the comments were coming from the supporters of the government or also
known as Dutertards. Some reactions were
coming from the Marcos apologists and the so called Yellowtards who are Liberal
party supporters. And last were the intellectuals who come from different
universities and sectoral groups.
“Message Design Logic in a nutshell is a concept made by Barbara O'Keefe that has three logics: expressive, conventional and rhetorical. MDL is used in a situation where individuals communicate differently to each other.”
Using the Message Design Logic analysis, we
found out that the comments of these people were mostly expressive logic. This
only says that these people who used expressive logic just wanted to say what
they want to say and what they feel. They didn’t even contextualize what they
said and their statements had no context and no connection to the topic at all.
There were comments saying that the Philippine Star is a biased newspaper.
There were also comments that just cursed these so called millennials. There
were also comments that stated that these people were not really thinking and
were paid by a group. In other words, they called them “Mga Bayaran”.
Some
statements were conventional logic. These people had pre-existing stands on the
issue and they knew what they were talking about. However, they didn’t have an
intention to change what is currently happening. The comments were pointing out
the positive and negative sides of Martial Law. These people were saying that
Philippine Star should display and inform the public on both sides of the story
of Martial Law under the Marcos Regime. There were also comments that said that
these millennials didn’t even care about what is currently happening to the
people of Marawi who are actually under at Martial Law now.
And last were the intellectuals who had a
really good grasp in the art of persuasion. Their comments used rhetorical
logic. They had good points about the issue that leaned towards a challenge for
people to be educated and enlightened. The wanted to change things. There were also student activists who
commented about how these millennials made an effort to show the Filipino
people that it’s time to move and join in the social action that will help the
country stop all the issues concerning human rights injustices.
Through the MDL
analysis, we were able to identify what kind of comments people are posting.
People have different opinions but having an opinion that leads to positive
change creates a big difference. In the critical theory of Jurgen Habermas, we must understand that we,
as communication students, have a role and that is to be critical in using
information and at the same time, we forward this information to people to
educate them. We make people aware of issues for them to participate in the
political sphere (Habermas 1971). The comments of people might seem
insufficient and lacking in information but it is a challenge for us to
enlighten them. When these people know how to speak their minds and present
their opinions properly on particular issues, it is up to them to decide on
what concrete action should be done in order to enact social change.
This is the screenshot of the comment we posted:
These are the screenshots of the comments on the post:
TALLY OF IDENTIFYING THE
COMMENT WHETHER IT IS EXPRESSIVE, CONVENTIONAL OR RHETORICAL LOGIC:
EXPRESSIVE – 32
CONVENTIONAL – 6
RHETORICAL - 2
REFERENCES
Habemas, Jurgen. Knowledge and Human
Interests. Boston: Beacon, 1971.
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